Digital marketing continues to grow in importance.
People are spending more time online, and marketing budgets continue to shift toward digital. With so many opportunities in digital marketing, it is easy to get into execution mode and just start doing.
However, investing in your strategy is one of the best ways to grow your digital return on investment. A clear strategy reduces waste, adds focus to your efforts and builds on what is already working. Here’s how to create a solid digital marketing strategy:
- Explore the landscape and analyze your results.
- Map out your strategy.
- Define your target audience.
- Build your content strategy.
- Choose your channels and tactics.
- Set key performance indicators and benchmarks.
- Execute with best practices.
- Analyze and adjust.
Source: Forbes