In 2022, the ongoing global pandemic has continued to accelerate the uptake of digital and cloud technology in every business function, with marketing certainly being no exception. Of course, marketers have always been keen early adopters of any new tech trend – from big data analytics to social media and artificial intelligence (AI), it’s often been in marketing departments that we’ve first seen them being put to work and generating results.
So here’s my overview of what I predict will be the most important trends in marketing in 2022
- Artificial Intelligence-driven marketing solutions
- Mixed reality and the metaverse
- Micro-moments and hyper-personalization
- Life after cookies
- Hybrid Events
Source: Forbes
The perfect resource for beginner to advanced digital marketers looking to learn new skills or hone existing ones.