While content marketing keeps growing in popularity, simply creating blogs and social media posts is not enough to impact the bottom line.

To succeed in content, you need to build a comprehensive and holistic strategy. Ultimately, it will allow you to attract and engage a clearly defined audience and, in the end, generate profitable customer action.

By following the in-depth guide below, you will map out the primary steps needed to develop a robust content marketing strategy for your business.

The 5 Elements of a Powerful Content Marketing Strategy

1. Audience Personas
2. Positioning Your Brand and Story
3. Content Marketing Mission Statement and Owned Media Value Proposition
4. Business Case and Content Marketing Goals
5. Action Plan

Source: Sem Rush

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