Why web optimization? To capture customer interest and drive conversions, it needs to be easy for users to find and use your site. If they can’t, it doesn’t matter how much time and effort you’ve spent creating great content.

Website Optimization Strategies

1. Pinpoint your market
2. Think about user intent throughout the buyer journey
3. Improve UX with A/B and multivariate testing
4. Create a seamless mobile experience
5. Find your target keywords
6. Build better backlinks
7. Optimize your on-page content
8. Speed up your website
9. Review current user behavior
10. Measure and monitor
11. Compress your images
12. Think about using a CDN
13. Optimize your image attributes
14. Back up your site before making changes
15. Test and document changes as you update your website

Source: HubSpot